case studies

Farren Moore + "Moore To The Story" Podcast

Industry: Entertainment & Media

Services Provided: Content Marketing, Personal Branding, Brand Identity Development, Analytics & Reporting

Duration of Campaign: 6-Months

"Moore to The Story" is a YouTube channel and podcast hosted by comedian Tahir Moore and his wife Farren Moore. The couple covers everything from everyday situations to deeper issues like mental health, family, social justice, and the ups and downs of marriage. Their discussions are often insightful, unconventional, filled with laughter, and come from their personal experiences, making the show entertaining and educational.

Style Intended | Los Angeles approached, Farren Moore with a clear goal: to upgrade her personal brand and messaging, positioning herself for high-profile appearances on professional shows and commercials. Through a strategic revamp, we focused on refining her brand identity, enhancing her messaging for maximum impact, and aligning her public presence with industry standards.

Farren Moore, a self proclaimed unconventional mother & wife, style enthusiast, and podcaster based in Los Angeles is known for her bold and authentic viewpoints. She not only embraces non-traditional parenting, but shares candid and humorous insights on motherhood.

She is an advocate of sex positivity within all adult relationship types, and discusses her wellness practices, and cannabis culture throughout her popular podcasts and social media platforms.

Before working with Style Intended | Los Angeles

"Moore To The Story" Podcast | Ep 4 (What’s a sex talk?)

Before working with Style Intended | Los Angeles

"Moore To The Story" Podcast | Ep 4 (What’s a sex talk?)

Goals

Emerge as top-tier talent.

Become a full-time content creator & podcast host, leveraging expertise to build a sustainable brand and engage with diverse audiences.

Secure $50,000 in revenue through strategic business ventures and partnerships aligned with personal brand initiatives.

40-50% Increase in Instagram Follower Count
20% Engagement Increase

Challenges

Low Instagram Engagement
Unclear Unique Selling Proposition (USP)
Limited Knowledge of Instagram Features
Currently Operating Without A Dedicated Team

Inconsistent Posting Schedule

Outdated Visual Content
Underuse of Platform Features
Low Audience Interaction
Repetitive and Outdated Content Formatting

The Solution + Strategy

Execution

Social Media Strategy: Content Marketing

The Rebrand

The Focus: Bringing her vibrant essence to the forefront. A dynamic blend of expressive confidence, playful energy, bold statements, sensual appeal, and an edgy flair that pushes boundaries.